Business Name: Renew
Brand Tagline: Fashion for a Conscious Wardrobe
Look and Feel: Renew embodies modernity, sophistication, and sustainability. The brand's design should be clean, minimalist, and reflect a sense of timeless elegance with a contemporary twist.
Target Audience: Renew caters to fashion-forward women in their 20s and 30s who seek stylish clothing while prioritizing ethical production practices and sustainable materials. They value quality, versatility, and investing in pieces that can be wardrobe staples for years to come.
Specialization: Renew specializes in curating a collection of sustainable and ethically made fashion pieces that combine style and conscious consumption. The focus is on offering on-trend, versatile garments that allow customers to create multiple outfits and express their personal style without compromising their values.
Brand Tagline: Fashion for a Conscious Wardrobe
Look and Feel: Renew embodies modernity, sophistication, and sustainability. The brand's design should be clean, minimalist, and reflect a sense of timeless elegance with a contemporary twist.
Target Audience: Renew caters to fashion-forward women in their 20s and 30s who seek stylish clothing while prioritizing ethical production practices and sustainable materials. They value quality, versatility, and investing in pieces that can be wardrobe staples for years to come.
Specialization: Renew specializes in curating a collection of sustainable and ethically made fashion pieces that combine style and conscious consumption. The focus is on offering on-trend, versatile garments that allow customers to create multiple outfits and express their personal style without compromising their values.
Typography
Color Palette
Sketches
Logo Variations
In this vibrant project, I wanted to create a log that represented clearly that Renew is a sustainable clothing brand. At first, I wanted to combine a belt within the letter R. Instead, I decided to use a leaf because it felt more direct for a customer's perspective. A leaf also represents sustainability, eco-friendliness, and growth.
As for the color palette, Forest Green was a the primary color for the brand because it also represents growth and sustainability. Old Gold was chosen as a secondary color because it represents positivity while bringing a warm vibe to the brand. All colors were chosen to keep the brand's design clean and minimalistic.
I used the color palette, logo, and icons to create a digital fashion lookbook to showcase what Renew stands for as a brand. Along with that, I also used these images to show what Renew's seasonal collection of curated outfits are offered. In this lookbook, I added the detail of a color palette for each key outfit for a customer's perspective.
For Renew's social media campaign, I used these curated photos that primarily show the outfits and the environment around these women. Using the space to promote a clear message such as a big sale, ethical production, and an informative message about sustainability and the impact of conscious fashion choices. To keep the customers in mind, I used the brand's design and/or name on each social media post to keep it fresh and relevant.
These social media graphics can be used for Instagram, Facebook, and more. Since these were specifically designed for social media, I only designed these graphics vertically since most social media users are on mobile devices. These graphics are also more shareable using mobile devices such as phone and tablets.
In the final part of this project, I designed blog post cover graphics for Renew. using these curated photos, I decided to vertical and horizontal designs for social media and the web. I used these photos because the outfits and the environment were shown and considered for Renew's importance of sustainability. I also designed a clear call to action for ach blog post cover graphic to grab a reader's attention. Along with that, each cover graphic was given a blog post title to attract a reader. These blog post cover graphics were designed with the brand's design while also using the color palette of each photo.
Credit for all photos go to these photographers on Unsplash.com:
Valdhy Mbemba, rawkkim, Alejandro Ricart, Ramsés Cervantes, Maxim Potkin, Alexandra Tran, Taylor Brandon, Jasmin Chew, Lucas Andrade, Pew Nguyen, Guillermo Velarde, Airam Dato-on, Andrey Zvyagintsev, Kitera Dent, Khaled Ghareeb, Emmanuel Black, Artem Mihailov, Korie Cull, Shane Drummond, Dima Orc, and Look Studio